The AdExpert Podcast
Step behind the scenes of digital marketing with Sam Ashrafi, founder of AdExpert.io. In this podcast, Sam shares real-world strategies, SEO secrets, and Google Ads insights that drive results for local businesses, e-commerce brands, and service providers across the U.S. From campaign breakdowns and industry updates to client stories and conversion-boosting tactics, this is your no-fluff guide to mastering modern marketing. Whether you’re a business owner or a fellow marketer, you’ll walk away with actionable ideas in every episode.
Episodes
70 episodes
How SEO and Google Ads Work Together to Grow Your Business With Higher ROI and Visibility
In this episode, we break down how SEO and Google Ads work together to drive more traffic, build trust, and increase conversions for your business.Why treating SEO and Google Ads as one strategy improves ROIHow branded sear...
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10:58
Technical SEO Checklist for WordPress Websites, Proven Steps to Improve Rankings and Site Performance
This episode breaks down the essential technical SEO steps every WordPress website needs for better rankings, faster speed, and a stronger user experience. You will learn the most important optimisations that help search engines crawl, index, a...
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11:44
Create Offers That Convert Leads to Sales, Proven Strategies to Increase Your Conversion Rate
This episode breaks down how to craft personalized, compelling offers that turn leads into paying customers. You will learn how to understand your audience, nurture qualified leads, and optimize every part of your sales process for higher conve...
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10:51
Boost Conversions With the Best Retargeting Strategies on Facebook and Google
This episode breaks down the most effective retargeting strategies across Facebook and Google, helping you re-engage visitors and increase conversions with smarter, more personalized ads. You will learn how to target users based on behavior, op...
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12:03
Google Ads Attribution Models Explained, How to Choose the Right One for Better ROI
This episode breaks down the most important Google Ads attribution models so you can understand how each touchpoint contributes to your conversions. You will learn how attribution impacts your budget, campaign performance, and long-term marketi...
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11:25
Why Personalization Is the Future of Digital Advertising, AI Powered Strategies for Higher Engagement and ROI
This episode breaks down why personalized advertising is becoming essential in modern digital marketing. You will learn how AI, machine learning, and predictive analytics are reshaping the way brands connect with consumers.Listeners will...
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13:12
Top Digital Marketing KPIs You Must Track for Higher ROI and Stronger Campaign Performance
This episode breaks down the most important digital marketing KPIs you need to track to improve your campaigns and boost ROI. You will learn how each metric shapes your strategy and helps you make smarter, data-driven decisions.What y...
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13:43
Boost Local Visibility in Los Angeles: Optimize for Voice Search and ‘Near Me’ Queries
In this episode, we explore how Los Angeles businesses can tap into the growing trend of voice search and ‘near me’ queries to attract more local customers. With mobile searches dominating the market, optimizing for voice search helps LA busine...
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10:37
17 Proven Landing Page Optimization Tips to Boost Conversions and Profit
Discover 17 expert-backed strategies to turn more visitors into buyers, subscribers, or leads. In this episode, we dive into the most effective landing page optimization tactics based on real-world CRO principles and case studies.Here’s ...
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11:12
Google Confirms Ads Are Here to Stay in AI-Powered Search: What Marketers Need to Know
As Google integrates AI deeper into its search experience, advertising remains a cornerstone of its business model. In this episode, we explore Google’s confirmation that ads are not disappearing but evolving alongside AI-powered search....
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11:55
Mobile SEO Best Practices for 2025: Boost Rankings With Speed, Voice Search, and Mobile Optimization
In this episode, we explore the most effective mobile SEO strategies for 2025 to help your website rank higher, load faster, and deliver a seamless user experience. Learn how to stay ahead as mobile-first indexing and voice search dominate the ...
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12:51
How to Choose the Right Marketing Attribution Model: A Complete Guide to Smarter Budget Decisions
This episode breaks down how to choose the best marketing attribution model for your business goals, funnel length, and channel mix. Learn how to measure what truly drives conversions and make data-backed marketing decisions that maximize ROI.<...
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14:31
How to Structure a Perfect Google Ads Campaign: Proven Tips to Boost Relevance, Quality Score, and ROI
Learn how to build a well-structured Google Ads campaign that drives results and reduces wasted spend. This episode breaks down every step of campaign setup, from defining goals to optimizing bids for better performance.You’ll discover h...
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12:58
Build an Evergreen Paid Traffic Campaign: Long-Term Strategies for Consistent, Cost-Effective Results
Learn how to create a sustainable paid traffic campaign that drives results year-round. This episode breaks down how to combine keyword research, evergreen content, and smart optimization to keep your campaigns profitable and relevant over time...
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13:17
Align Sales Funnels With Paid Advertising: Guide Customers From Click to Conversion
Learn how to connect your paid advertising strategy with your sales funnel to move prospects smoothly from awareness to purchase. This episode breaks down how to match ad types, copy, and landing pages with each stage of the funnel for maximum ...
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14:47
Build Trust and Authority in a Crowded Market: Proven Strategies to Become a Thought Leader
Standing out in a competitive market starts with trust. In this episode, we explore how brands can build credibility, authority, and long-term loyalty through strategic content and authentic engagement.Listeners will learn how to:
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11:19
Improve Your Google Ads Quality Score: Proven Tips to Boost Ad Relevance, CTR, and Lower CPC
Want to get better results from your Google Ads campaigns? In this episode, we break down exactly how to improve your Quality Score so you can boost ad performance, increase relevance, and lower your cost-per-click.You’ll learn how to:
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12:27
Is Reddit Dead for SEO and ChatGPT? What Marketers Need to Know in 2025
In this episode, we unpack why Reddit’s sudden disappearance from ChatGPT citations doesn’t mean it’s over for SEO or AI influence. You’ll discover what really caused Reddit’s drop in AI visibility and why it remains a powerful force for market...
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13:26
How Testing in Google Ads Optimization Boosts CTR, Conversions, and ROI
Testing is the secret to improving Google Ads performance and maximizing return on investment. In this episode, we break down how smart testing strategies help you move beyond guesswork and make data-driven decisions that deliver real results.<...
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14:37
How to Use First-Party Data for Better Retargeting: Boost Conversions and Customer Loyalty
This episode explores how businesses can leverage first-party data to create more effective, personalized retargeting campaigns. By using insights from website activity, CRM systems, and social media, marketers can improve targeting, boost conv...
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13:18
The Role of Content Marketing in SEO Strategy: How to Boost Rankings, Visibility, and Engagement
In this episode, we break down how content marketing and SEO work together to strengthen your online presence and drive results. You’ll learn why creating high-quality, keyword-optimized content is essential for improving search rankings and bu...
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15:46
How to Set Up Remarketing Campaigns That Actually Convert: A Step-by-Step Guide for Marketers
This episode breaks down how to create remarketing campaigns that turn past visitors into paying customers. You’ll learn the exact steps to build campaigns that boost ROI, improve conversion rates, and keep your brand top of mind.What yo...
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14:13
Why Website Speed Matters for Digital Marketing Success: Boost Rankings, Conversions, and User Experience
In this episode, you’ll learn why website speed is a critical factor in digital marketing success and how a fast-loading site impacts everything from SEO to user engagement.You’ll discover:Why slow websites drive users away a...
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14:31
How to Create an Effective Online Sales Funnel: Step-by-Step Guide to Converting Leads into Loyal Customers
In this episode, we break down exactly how to build an effective online sales funnel that guides potential customers from awareness to loyalty while boosting conversions at every stage.You’ll learn:How to define your audience...
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13:07
How AI Will Shape Digital Marketing in 2025: Trends, Tools, and Strategies
In this episode, we explore how artificial intelligence is transforming digital marketing in 2025. From faster content creation to smarter planning and real-time personalization, AI is giving businesses powerful tools to connect with customers ...
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9:18