The AdExpert Podcast
Step behind the scenes of digital marketing with Sam Ashrafi, founder of AdExpert.io. In this podcast, Sam shares real-world strategies, SEO secrets, and Google Ads insights that drive results for local businesses, e-commerce brands, and service providers across the U.S. From campaign breakdowns and industry updates to client stories and conversion-boosting tactics, this is your no-fluff guide to mastering modern marketing. Whether you’re a business owner or a fellow marketer, you’ll walk away with actionable ideas in every episode.
Episodes
30 episodes
Why You Should Never Redirect 404 Pages to Your Homepage: SEO Best Practices Explained
Redirecting every 404 error page to your homepage might seem like a quick fix, but it’s a major SEO mistake. In this episode, we break down why it confuses both users and search engines, and what you should do instead to keep your site clear, p...
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14:07
Top SEO Tools Every Business Owner Should Know About: Boost Traffic, Track Performance & Stay Ahead
In this episode, we break down the essential SEO tools every business owner needs to improve search visibility, outrank competitors, and drive more organic traffic.You’ll learn:Why SEO tools are key to understanding yo...
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14:18
Why Google Ads Are Getting More Expensive in 2025: How AI Overviews Are Changing Everything
In this episode, we break down why Google Ads costs are rising in 2025—and how Google’s new AI Overview feature is behind the spike. With fewer organic clicks and more competition for ad space, small business owners are being forced to rethink ...
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9:41
How to Run High-Converting Local Google Ads Campaigns: A Step-by-Step Guide for Brick-and-Mortar Businesses
In this episode, we break down how to attract more foot traffic and sales through strategic local Google Ads campaigns—ideal for brick-and-mortar businesses looking to dominate their local market.You’ll learn:What local Googl...
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13:24
Cloudflare’s Content Independence Day: How “Pay Per Crawl” Could Reshape the Internet for Creators
In this episode, we unpack how Cloudflare’s latest move—blocking AI crawlers by default and launching the new “Pay Per Crawl” model—is changing the rules of online content ownership and monetization.You’ll learn:What C...
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28:51
Manual CPC vs. Smart Bidding: When to Switch for Better ROI in Google Ads
In this episode, we break down the key differences between manual CPC and smart bidding—and help you decide when it’s time to make the switch to improve your return on investment.You’ll learn:What sets manual CPC apart from s...
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14:56
Stay Visible in the Age of AI Overviews: Smart PPC Strategies for 2025
In this episode, we break down how Google’s AI Overviews are changing the rules of search visibility and what advertisers can do to adapt.You’ll learn:What Google AI Overviews are and how they affect traditional search...
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11:05
How to Use Schema Markup to Improve Local SEO: Boost Clicks, Trust, and Visibility
In this episode, we break down how to utilize schema markup to enhance local SEO—a powerful yet often overlooked tactic that helps local businesses stand out in Google search results.You’ll learn:What schema markup is ...
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17:27
Proven Tactics for Online Campaign Success
In this episode, we unpack the art of creating high-performing lead magnets that drive real results—whether you’re building email lists, boosting conversions, or fueling a full-funnel campaign.You’ll learn:Why most lead magne...
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14:00
Create SEO-Friendly Landing Pages That Convert
In this episode, we dive into exactly how to create SEO-friendly landing pages that drive organic traffic and boost conversions, without needing a technical background.You’ll learn:What makes a landing page SEO-friendly and w...
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16:02
Combine Offline and Online Marketing for Local Growth: Using Caasie and Google Ads for Real Results
In this episode, we explore how to combine offline and online marketing for local business success using Caasie and Google Ads—a powerful strategy that creates a seamless brand experience across digital and physical touchpoints.You’ll le...
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13:41
Top 10 Local SEO Trends for 2025
In this episode, we break down the most important local SEO trends for 2025 and show you exactly how to use them to boost your local visibility and attract more nearby customers.You’ll learn:How AI tools are transforming loca...
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17:43
The Most Important SEO Shift of 2025: How to Thrive in the Age of AI Search
In this episode, we explore the biggest change to SEO in over a decade—Google’s rollout of AI Mode—and what it means for your visibility, rankings, and content strategy in 2025.You’ll learn:How Google’s AI Mode changes the en...
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11:57
Boost Website Conversion Rates in 2025: Proven Tips to Turn Clicks Into Customers
In this episode, we unpack exactly how to increase your website conversion rates in 2025—so you can turn more traffic into leads, sales, and loyal customers.You’ll learn:Why mapping a dynamic conversion funnel is essential in...
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11:28
How Much Does Google Ads Really Cost? A 2025 Guide for Small Businesses
In this episode, we break down the real costs of Google Ads in 2025 and explain how small businesses can budget effectively, avoid overspending, and get the most out of every dollar.You’ll learn:What factors influence your Go...
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14:19
Boost Click-Through Rates and Conversions with These Copywriting Secrets
In this episode, we delve into proven copywriting techniques designed to enhance your click-through rates (CTR) and conversions.You’ll learn:How to craft headlines that capture attention and drive engagementThe impor...
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16:52
Boost Your Small Business Website: Proven SEO Strategies That Work
In this episode, we explore the best SEO practices for small business websites and offer practical tips for enhancing your online visibility and attracting more customers.You’ll learn:How to conduct effective keyword research...
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16:24
Maximize Your Google Ads Budget With Manual Bidding: Proven Strategies for Small Business Owners
If you’re a small business owner struggling to get leads or sales through digital marketing, this episode is for you. Host Sam Ashrafi breaks down exactly how to maximize your ad budget using manual bidding—a powerful yet underuse...
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15:58
The Benefits of Manual Bidding on Google Ads for Local Businesses
In this episode, marketing strategist Sam Ashrafi explains why manual bidding on Google Ads gives local businesses greater control, better ROI, and smarter audience targeting than automated strategies.You’ll learn:What...
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14:21
How Performance Max Campaigns Improve Remarketing
In this episode, marketing strategist Sam Ashrafi explains how Performance Max campaigns enhance remarketing strategies and work seamlessly with search ads to boost conversions.You’ll learn:How GA4 helps track visitors...
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11:44
How to Choose the Best Google Ads Agency for Small Business
If you’re a small business owner struggling to get leads or sales through digital marketing, this episode is for you. Host Sam Ashrafi breaks down how to choose the right Google Ads agency to get the best ROI on your marketing budget.
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15:31
How Can a Digital Marketing Agency Work With AI?
AI isn’t just the future of digital marketing—it’s already changing the way we work. In this episode, Sam Ashrafi breaks down how artificial intelligence is transforming digital marketing agencies, from SEO and paid advertising to email campaig...
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11:42
Google Ads Automated Assets: Why You Shouldn’t Rely on Them Too Much
Automated assets in Google Ads can save time—but at what cost? In this episode, Sam Ashrafi dives into the real pros and cons of Google Ads automated assets, explaining how relying too much on automation can hurt your CTR, branding, and convers...
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18:25
How to Increase the CTR in Google Ads?
In this episode, Sam Ashrafi breaks down the top strategies to improve your click-through rate (CTR) in Google Ads. Learn how to craft compelling ad copy, use sitelinks and ad extensions, leverage negative keywords, and run effective A/B tests....
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12:34
Introduction to Google My Business and Google Ads Integration
In this episode, Sam Ashrafi breaks down the powerful combination of Google My Business (GMB) and Google Ads—and how integrating these tools can drastically improve your local visibility, drive more foot traffic, and increase conv...
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15:02