The AdExpert Podcast
Step behind the scenes of digital marketing with Sam Ashrafi, founder of AdExpert.io. In this podcast, Sam shares real-world strategies, SEO secrets, and Google Ads insights that drive results for local businesses, e-commerce brands, and service providers across the U.S. From campaign breakdowns and industry updates to client stories and conversion-boosting tactics, this is your no-fluff guide to mastering modern marketing. Whether you’re a business owner or a fellow marketer, you’ll walk away with actionable ideas in every episode.
Episodes
83 episodes
Advanced Audience Segmentation for Google Ads: Smarter Targeting to Increase ROAS
In this episode, we break down advanced audience segmentation for Google Ads and explain how smarter targeting helps advertisers reach the right people at the right time. By using customer data, behavioral insights, and custom audience s...
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17:14
How to Use Video Ads to Boost Lead Generation and Conversion Rates
Video ads are one of the most effective ways to generate high-quality leads and drive stronger engagement across digital platforms. In this episode, we break down how businesses can use video ads strategically to capture attention, increase con...
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17:53
How to Choose the Best PPC Management Agency for Better ROI and Growth
Choosing the right PPC management agency can make or break your paid advertising results. In this episode, we walk through exactly what small and growing businesses should look for when hiring a PPC agency—so you can avoid wasted ad spend and g...
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15:52
How to Build Better Local Ad Landing Pages That Drive More Conversions
Local ad landing pages play a huge role in turning clicks into real leads. In this episode, we break down exactly how to build high-performing local landing pages that improve conversion rates, strengthen local SEO, and help local businesses at...
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15:56
Best Link Building Strategies for Small Businesses to Boost SEO and Local Rankings
Link building plays a major role in improving SEO, increasing search rankings, and driving more organic traffic—especially for small businesses. In this episode, we break down practical, proven link-building strategies that help small businesse...
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15:48
Why High-Quality Content Is the #1 SEO Ranking Factor in 2026
In this episode, we break down why high-quality content has become the top SEO ranking factor in 2026—and what it means for businesses of all sizes.You’ll learn:How Google’s 2025–2026 algorithm updates prioritize Experience, ...
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1:48
Content Repurposing Strategies for SEO and Ads: How to Get More Traffic From What You Already Have
In this episode, we break down how content repurposing can boost your SEO and ads performance without creating everything from scratch. You’ll learn how to turn existing blogs, videos, podcasts, and case studies into high-performing content tha...
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18:48
Content Marketing Ideas for LA Service Providers: Drive Leads, Trust, and Local SEO
Content marketing is one of the most effective ways for LA service providers to stand out, build trust, and generate consistent leads. In this episode, we break down practical content marketing ideas tailored specifically for service-based busi...
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19:05
Best SEO Tips for Los Angeles Businesses in 2025: Stay Visible in a Competitive Market
SEO is more competitive than ever—especially for Los Angeles businesses heading into 2025. In this episode, we break down the most effective SEO strategies local businesses can use to improve search visibility, attract qualified leads, and stay...
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15:53
Why Negative Keywords Are a Must for PPC Success: Cut Wasted Spend and Boost Conversions
Negative keywords play a critical role in running profitable PPC campaigns—yet they’re often overlooked. In this episode, we break down why negative keywords are essential for Google Ads success and how they help you attract the right ...
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13:00
Advanced Retargeting Strategies for 2025, How Behavior Based Ads Drive Higher Conversions
In this episode, we break down advanced retargeting strategies for 2025 and explain how businesses can use behavior-based data, personalization, and real-time insights to improve ad performance and ROI.What you’ll learn in this episod...
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11:04
The Importance of Hyperlocal SEO Targeting for Small Businesses in 2025
In this episode, we break down why hyperlocal SEO is essential for small businesses that want to attract nearby customers and stay competitive in 2025.Understand what hyperlocal SEO is and why it matters more than everLearn...
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14:14
How SEO and Google Ads Work Together to Grow Your Business With Higher ROI and Visibility
In this episode, we break down how SEO and Google Ads work together to drive more traffic, build trust, and increase conversions for your business.Why treating SEO and Google Ads as one strategy improves ROIHow branded sear...
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10:58
Technical SEO Checklist for WordPress Websites, Proven Steps to Improve Rankings and Site Performance
This episode breaks down the essential technical SEO steps every WordPress website needs for better rankings, faster speed, and a stronger user experience. You will learn the most important optimisations that help search engines crawl, index, a...
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11:44
How to Retain Customers With Lifecycle Email Campaigns, Proven Strategies for Long-Term Loyalty
In this episode, we break down how lifecycle email campaigns help businesses retain customers, increase engagement, and drive repeat purchases through personalized messaging at every stage of the customer journey.What you’ll learn in ...
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10:19
Create Offers That Convert Leads to Sales, Proven Strategies to Increase Your Conversion Rate
This episode breaks down how to craft personalized, compelling offers that turn leads into paying customers. You will learn how to understand your audience, nurture qualified leads, and optimize every part of your sales process for higher conve...
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10:51
Boost Conversions With the Best Retargeting Strategies on Facebook and Google
This episode breaks down the most effective retargeting strategies across Facebook and Google, helping you re-engage visitors and increase conversions with smarter, more personalized ads. You will learn how to target users based on behavior, op...
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12:03
Google Ads Attribution Models Explained, How to Choose the Right One for Better ROI
This episode breaks down the most important Google Ads attribution models so you can understand how each touchpoint contributes to your conversions. You will learn how attribution impacts your budget, campaign performance, and long-term marketi...
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11:25
Why Personalization Is the Future of Digital Advertising, AI Powered Strategies for Higher Engagement and ROI
This episode breaks down why personalized advertising is becoming essential in modern digital marketing. You will learn how AI, machine learning, and predictive analytics are reshaping the way brands connect with consumers.Listeners will...
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13:12
Top Digital Marketing KPIs You Must Track for Higher ROI and Stronger Campaign Performance
This episode breaks down the most important digital marketing KPIs you need to track to improve your campaigns and boost ROI. You will learn how each metric shapes your strategy and helps you make smarter, data-driven decisions.What y...
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13:43
Boost Local Visibility in Los Angeles: Optimize for Voice Search and ‘Near Me’ Queries
In this episode, we explore how Los Angeles businesses can tap into the growing trend of voice search and ‘near me’ queries to attract more local customers. With mobile searches dominating the market, optimizing for voice search helps LA busine...
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10:37
17 Proven Landing Page Optimization Tips to Boost Conversions and Profit
Discover 17 expert-backed strategies to turn more visitors into buyers, subscribers, or leads. In this episode, we dive into the most effective landing page optimization tactics based on real-world CRO principles and case studies.Here’s ...
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11:12
Google Confirms Ads Are Here to Stay in AI-Powered Search: What Marketers Need to Know
As Google integrates AI deeper into its search experience, advertising remains a cornerstone of its business model. In this episode, we explore Google’s confirmation that ads are not disappearing but evolving alongside AI-powered search....
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11:55
Mobile SEO Best Practices for 2025: Boost Rankings With Speed, Voice Search, and Mobile Optimization
In this episode, we explore the most effective mobile SEO strategies for 2025 to help your website rank higher, load faster, and deliver a seamless user experience. Learn how to stay ahead as mobile-first indexing and voice search dominate the ...
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12:51
How to Choose the Right Marketing Attribution Model: A Complete Guide to Smarter Budget Decisions
This episode breaks down how to choose the best marketing attribution model for your business goals, funnel length, and channel mix. Learn how to measure what truly drives conversions and make data-backed marketing decisions that maximize ROI.<...
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14:31