The AdExpert Podcast
Step behind the scenes of digital marketing with Sam Ashrafi, founder of AdExpert.io. In this podcast, Sam shares real-world strategies, SEO secrets, and Google Ads insights that drive results for local businesses, e-commerce brands, and service providers across the U.S. From campaign breakdowns and industry updates to client stories and conversion-boosting tactics, this is your no-fluff guide to mastering modern marketing. Whether you’re a business owner or a fellow marketer, you’ll walk away with actionable ideas in every episode.
Episodes
123 episodes
Build a Content Marketing Strategy From Scratch: A Step-by-Step Guide for Business Growth
In this episode, we break down how to build a content marketing strategy from scratch that drives real business results. Instead of creating content without a plan, you'll learn how to develop a strategy that aligns with your goals, connects wi...
How User Experience (UX) Impacts Digital Marketing: Improve Conversions and Campaign Results
In this episode, we explore how user experience (UX) impacts digital marketing performance and why a great website experience is essential for turning visitors into customers. Learn how small UX improvements can increase conversions, support SE...
Google June 2026 Spam Update: What Business Owners Should Check If Traffic Dropped
In this episode, we break down Google's June 2026 Spam Update and explain what it means for businesses that have noticed a drop in website traffic. Learn what Google officially confirmed, what this update did and didn't target, and the practica...
How to Optimize Your Website for Local Lead Generation: Proven Strategies to Get More Local Customers
In this episode, we break down how to optimize your website for local lead generation so you can attract more nearby customers and turn website visitors into qualified leads.You’ll learn:Why local lead generation starts with ...
AI-Powered SEO Techniques to Get Ahead in 2026: How to Rank in the Age of AI Search
In this episode, we explore how AI-powered SEO is changing search in 2026 and what businesses need to do to stay visible as Google and AI search engines prioritize summarized answers over traditional rankings.You’ll learn:Wha...
Meta’s New AI Ad Tools: What Local Businesses Need to Know in 2026
In this episode, we explore Meta’s latest AI advertising tools and explain how local businesses can use them to create better Facebook and Instagram ads while saving time and improving campaign performance.You’ll learn:What M...
Google Search Rankings Under New Scrutiny: What Local Service Businesses Should Watch Next
In this episode, we break down the UK's new rules for Google Search rankings and what they could mean for local service businesses, SEO strategies, and online visibility in the years ahead.You’ll learn:• What the UK Competition an...
Search Console AI Performance Report: How to See If Your Business Appears in AI Overviews
In this episode, we break down Google’s new Search Console AI Performance Report and explain how businesses can finally track their visibility in AI Overviews and AI Mode.You’ll learn: What Google’s new AI performance re...
How to Run a Google Ads Campaign for LA Home Service Companies That Generates Quality Leads
In this episode, we break down how Los Angeles home service companies can build Google Ads campaigns that attract quality leads, lower the cost per lead, and generate more booked jobs.You’ll learn:• Why local targeting is critical...
Top Advertising Trends Among Small Businesses in Los Angeles: What’s Driving Growth in 2026
In this episode, we explore the top advertising trends among small businesses in Los Angeles and how business owners can use modern digital marketing strategies to attract more customers, increase visibility, and stay ahead of the competition.<...
How to Improve Local PPC Campaigns With Better Targeting: Proven Strategies for More Local Leads
In this episode, we break down how to improve local PPC campaigns with better targeting so you can reduce wasted ad spend, increase conversion rates, and attract more qualified local customers.You’ll learn:• Why precision targetin...
Google Ads Launches New Lead Management Dashboard to Improve Lead Quality
In this episode, we discuss Google Ads’ new Lead Management Dashboard and how it helps advertisers focus on lead quality instead of simply generating more form submissions. This update gives businesses a better way to review, qualify, and track...
Google May 2026 Core Update: What Local Businesses Should Check Before Rankings Move
In this episode, we break down the Google May 2026 Core Update and what local businesses should do before making major SEO changes. As rankings shift during the rollout, business owners need to focus on data, content quality, and local relevanc...
More Links Are Coming to AI Overviews: What It Means for SEO, Publishers & Ecommerce Brands
In this episode, we break down Google’s latest AI search update and what more source links in AI Overviews and AI Mode could mean for publishers, ecommerce brands, and SEO teams.You’ll learn: What changed with Google AI ...
Google AI Search Rules: What Business Owners Need to Know About AI SEO & Google AI Overviews
In this episode, we break down what Google’s new AI search rules mean for small business owners and how AI overviews, AI-generated summaries, and AI-powered search are changing SEO.You’ll learn: What Google AI overviews ...
Paid Traffic Scaling Tactics for Local Businesses That Increase Leads and Conversions
Many local businesses spend money on paid ads without seeing consistent results. The problem is not always the traffic; it is how campaigns, landing pages, and targeting strategies are managed. In this episode, we break down paid traffic scalin...
How to Audit Your Entire Digital Marketing Strategy for Better Results and Growth
Many businesses invest in SEO, social media marketing, email campaigns, and online ads without fully understanding what is working and what needs improvement. A digital marketing audit helps businesses review performance, identify weak areas, a...
Google’s April 2026 AI Announcements: Gemma 4, Google Vids, Deep Research Max & the Future of Agentic AI
Google’s April 2026 AI announcements reveal a major shift toward connected AI ecosystems, autonomous agents, open AI models, and AI-powered content creation tools. From Gemma 4 and Deep Research Max to Google Vids and the Gemini Enterprise Agen...
How to Maximize Conversion Value Using GA4 Audience Data for Better ROI
In this episode, we break down how to maximize conversion value using GA4 audience data to improve your Google Ads performance and drive higher revenue from your campaigns.You’ll learn:Why GA4 is essential for tracking user b...
Local SEO Checklist for Los Angeles Service Companies: Boost Rankings and Get More Leads
In this episode, we break down a complete local SEO checklist for Los Angeles service companies to help you improve your local search presence, attract more customers, and increase conversions.You’ll learn:How to fully optimi...
How to Write Winning Google Ads Headlines That Boost Click-Through Rates
In this episode, we break down exactly how to write winning Google Ads headlines that grab attention, improve click-through rates, and drive more conversions.You’ll learn:What makes a high-performing Google Ads headline and w...
Boost Customer Lifetime Value (CLV): Proven Strategies to Increase Customer Retention and Loyalty
In this episode, we break down exactly how to boost customer lifetime value (CLV) using simple, effective strategies that help you retain customers, increase repeat purchases, and grow your business over time.You’ll learn:Wha...
Google Local Services Ads Update: How Website Content Now Impacts Your Ad Performance
In this episode, we break down the latest Google Local Services Ads update and what it means for your business. Google is now pulling content directly from your website to automatically generate ad elements, changing how your ads appear and per...
Content Marketing vs SEO: What’s the Difference and Why You Need Both
In this episode, we break down the key differences between content marketing and SEO and how combining both can dramatically improve your online visibility and attract the right audience.You’ll learn:What content marketing is...
Best Way to Organize Ad Groups in Google Ads for Higher ROI and Better Performance
In this episode, we break down the best way to organize ad groups within a Google Ads campaign so you can improve targeting, increase conversions, and lower your ad costs.You’ll learn:Why a clear ad group structure improves Q...