The AdExpert Podcast
Step behind the scenes of digital marketing with Sam Ashrafi, founder of AdExpert.io. In this podcast, Sam shares real-world strategies, SEO secrets, and Google Ads insights that drive results for local businesses, e-commerce brands, and service providers across the U.S. From campaign breakdowns and industry updates to client stories and conversion-boosting tactics, this is your no-fluff guide to mastering modern marketing. Whether you’re a business owner or a fellow marketer, you’ll walk away with actionable ideas in every episode.
Episodes
95 episodes
Google Local Service Ads Charging for Existing Clients? What Advertisers Need to Know
In this episode, we break down a surprising situation where a business was reportedly charged nearly $400 for a phone call from an existing client through Google Local Service Ads and what this means for advertisers managing LSA campaign...
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1:31
Local SEO for Service-Based Businesses Explained: Boost Your Local Leads
In this episode, we break down how service-based businesses can use local SEO to rank higher, attract more leads, and grow their presence in their service area.You’ll learn:How to optimize Google Business Profiles with accura...
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10:59
Why CRO (Conversion Rate Optimization) Drives SEO and Ads Success
In this episode, we explore why conversion rate optimization (CRO) is essential for boosting both SEO rankings and paid ad performance.You’ll learn:How CRO improves user behavior signals like bounce rate and engagement, helpi...
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8:23
How to Structure a Perfect Blog Post for SEO: Step-by-Step Ranking Guide
In this episode, we break down how to structure a perfect blog post for SEO so your content ranks higher and keeps readers engaged.You’ll learn:How to write a keyword-rich title that improves search engine rankings and click-...
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11:38
How to Retarget Across YouTube, Search & Display: Smarter Multi-Channel Retargeting Strategies
In this episode, we break down how to retarget across YouTube, Search, and Display to reach past visitors and turn them into customers.You’ll learn:How to build segmented retargeting lists based on user behavior and interests...
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12:32
How to Scale Google Ads Campaigns Without Losing ROI: Proven Optimization Strategies
In this episode, we break down how to scale Google Ads campaigns without losing ROI and how to grow your budget the smart way.You’ll learn:How to use a data-driven approach to scale based on conversion rate, CPA, and return o...
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17:31
The 5 Critical Places Keywords Must Appear to Win Higher Google Rankings
In this episode, we break down the five critical places keywords must appear to win higher Google rankings and close keyword gaps inside the search engine results page.You’ll learn:What keyword placement is and why it still m...
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16:48
Creating a Winning Digital Strategy Without Overspending on Marketing
In this episode, we break down how to create a winning digital strategy without overspending on ads or wasting your marketing budget. Learn how to use a data-driven marketing approach, focus on real customer pain points, and choose the right di...
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15:52
PPC Case Study: How Los Angeles Lead Generation Campaigns Increased Conversions
In this episode, we break down a real PPC case study focused on Los Angeles-based lead generation campaigns. Learn how a data-driven PPC management strategy improved conversion rates, lowered cost per conversion, and delivered higher-quality le...
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14:06
How to Create a Full-Funnel Digital Marketing Strategy That Drives Conversions
In this episode, we break down how to create a full-funnel digital marketing strategy that guides potential customers from awareness to conversion. A strong full-funnel marketing approach ensures your messaging, content strategy, and calls to a...
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13:10
Cross-Channel Attribution: How to Track Every Marketing Channel Properly
In this episode, we break down how cross-channel attribution helps you track every marketing touchpoint and understand the full customer journey. Instead of guessing which channel gets credit for a conversion, you’ll learn how to use attributio...
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15:35
Why Conversion Rate Optimization (CRO) Is Your Secret Weapon for Higher Website Conversions
In this episode, we break down why Conversion Rate Optimization (CRO) is one of the most powerful strategies for turning website visitors into paying customers. CRO helps you get more value from your existing traffic by improving user experienc...
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16:29
Advanced Audience Segmentation for Google Ads: Smarter Targeting to Increase ROAS
In this episode, we break down advanced audience segmentation for Google Ads and explain how smarter targeting helps advertisers reach the right people at the right time. By using customer data, behavioral insights, and custom audience s...
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17:14
How to Use Video Ads to Boost Lead Generation and Conversion Rates
Video ads are one of the most effective ways to generate high-quality leads and drive stronger engagement across digital platforms. In this episode, we break down how businesses can use video ads strategically to capture attention, increase con...
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17:53
How to Choose the Best PPC Management Agency for Better ROI and Growth
Choosing the right PPC management agency can make or break your paid advertising results. In this episode, we walk through exactly what small and growing businesses should look for when hiring a PPC agency—so you can avoid wasted ad spend and g...
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15:52
How to Build Better Local Ad Landing Pages That Drive More Conversions
Local ad landing pages play a huge role in turning clicks into real leads. In this episode, we break down exactly how to build high-performing local landing pages that improve conversion rates, strengthen local SEO, and help local businesses at...
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15:56
Best Link Building Strategies for Small Businesses to Boost SEO and Local Rankings
Link building plays a major role in improving SEO, increasing search rankings, and driving more organic traffic—especially for small businesses. In this episode, we break down practical, proven link-building strategies that help small businesse...
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15:48
Why High-Quality Content Is the #1 SEO Ranking Factor in 2026
In this episode, we break down why high-quality content has become the top SEO ranking factor in 2026—and what it means for businesses of all sizes.You’ll learn:How Google’s 2025–2026 algorithm updates prioritize Experience, ...
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1:48
Content Repurposing Strategies for SEO and Ads: How to Get More Traffic From What You Already Have
In this episode, we break down how content repurposing can boost your SEO and ads performance without creating everything from scratch. You’ll learn how to turn existing blogs, videos, podcasts, and case studies into high-performing content tha...
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18:48
Content Marketing Ideas for LA Service Providers: Drive Leads, Trust, and Local SEO
Content marketing is one of the most effective ways for LA service providers to stand out, build trust, and generate consistent leads. In this episode, we break down practical content marketing ideas tailored specifically for service-based busi...
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19:05
Best SEO Tips for Los Angeles Businesses in 2025: Stay Visible in a Competitive Market
SEO is more competitive than ever—especially for Los Angeles businesses heading into 2025. In this episode, we break down the most effective SEO strategies local businesses can use to improve search visibility, attract qualified leads, and stay...
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15:53
Why Negative Keywords Are a Must for PPC Success: Cut Wasted Spend and Boost Conversions
Negative keywords play a critical role in running profitable PPC campaigns—yet they’re often overlooked. In this episode, we break down why negative keywords are essential for Google Ads success and how they help you attract the right ...
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13:00
Advanced Retargeting Strategies for 2025, How Behavior Based Ads Drive Higher Conversions
In this episode, we break down advanced retargeting strategies for 2025 and explain how businesses can use behavior-based data, personalization, and real-time insights to improve ad performance and ROI.What you’ll learn in this episod...
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11:04
The Importance of Hyperlocal SEO Targeting for Small Businesses in 2025
In this episode, we break down why hyperlocal SEO is essential for small businesses that want to attract nearby customers and stay competitive in 2025.Understand what hyperlocal SEO is and why it matters more than everLearn...
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14:14
How SEO and Google Ads Work Together to Grow Your Business With Higher ROI and Visibility
In this episode, we break down how SEO and Google Ads work together to drive more traffic, build trust, and increase conversions for your business.Why treating SEO and Google Ads as one strategy improves ROIHow branded sear...
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10:58