The AdExpert Podcast
Step behind the scenes of digital marketing with Sam Ashrafi, founder of AdExpert.io. In this podcast, Sam shares real-world strategies, SEO secrets, and Google Ads insights that drive results for local businesses, e-commerce brands, and service providers across the U.S. From campaign breakdowns and industry updates to client stories and conversion-boosting tactics, this is your no-fluff guide to mastering modern marketing. Whether you’re a business owner or a fellow marketer, you’ll walk away with actionable ideas in every episode.
Episodes
106 episodes
Google’s April 2026 AI Announcements: Gemma 4, Google Vids, Deep Research Max & the Future of Agentic AI
Google’s April 2026 AI announcements reveal a major shift toward connected AI ecosystems, autonomous agents, open AI models, and AI-powered content creation tools. From Gemma 4 and Deep Research Max to Google Vids and the Gemini Enterprise Agen...
How to Maximize Conversion Value Using GA4 Audience Data for Better ROI
In this episode, we break down how to maximize conversion value using GA4 audience data to improve your Google Ads performance and drive higher revenue from your campaigns.You’ll learn:Why GA4 is essential for tracking user b...
Local SEO Checklist for Los Angeles Service Companies: Boost Rankings and Get More Leads
In this episode, we break down a complete local SEO checklist for Los Angeles service companies to help you improve your local search presence, attract more customers, and increase conversions.You’ll learn:How to fully optimi...
How to Write Winning Google Ads Headlines That Boost Click-Through Rates
In this episode, we break down exactly how to write winning Google Ads headlines that grab attention, improve click-through rates, and drive more conversions.You’ll learn:What makes a high-performing Google Ads headline and w...
Boost Customer Lifetime Value (CLV): Proven Strategies to Increase Customer Retention and Loyalty
In this episode, we break down exactly how to boost customer lifetime value (CLV) using simple, effective strategies that help you retain customers, increase repeat purchases, and grow your business over time.You’ll learn:Wha...
Google Local Services Ads Update: How Website Content Now Impacts Your Ad Performance
In this episode, we break down the latest Google Local Services Ads update and what it means for your business. Google is now pulling content directly from your website to automatically generate ad elements, changing how your ads appear and per...
Content Marketing vs SEO: What’s the Difference and Why You Need Both
In this episode, we break down the key differences between content marketing and SEO and how combining both can dramatically improve your online visibility and attract the right audience.You’ll learn:What content marketing is...
Best Way to Organize Ad Groups in Google Ads for Higher ROI and Better Performance
In this episode, we break down the best way to organize ad groups within a Google Ads campaign so you can improve targeting, increase conversions, and lower your ad costs.You’ll learn:Why a clear ad group structure improves Q...
How to Lower Your Google Ads Cost Per Conversion: Proven Strategies to Boost ROI
In this episode, we break down how to lower your Google Ads cost per conversion using smart optimization strategies that reduce ad spend while increasing conversion rates and overall performance.You’ll learn:What is cost per ...
Mastering Local Search Ads in Competitive Cities: Proven Strategies to Win More Customers
In this episode, we break down how to master local search ads in competitive cities using a powerful mix of Google Ads, Google Business Profile optimization, and localized content to stand out and drive more leads.You’ll learn:
Using Local Service Ads (LSAs) Alongside Google Ads to Boost Leads and ROI
In this episode, we break down how using Local Service Ads (LSAs) alongside Google Ads can help local businesses generate more leads, increase phone calls, and maximize return on investment.You’ll learn:What Local Service Ads...
Google Local Service Ads Charging for Existing Clients? What Advertisers Need to Know
In this episode, we break down a surprising situation where a business was reportedly charged nearly $400 for a phone call from an existing client through Google Local Service Ads and what this means for advertisers managing LSA campaign...
Local SEO for Service-Based Businesses Explained: Boost Your Local Leads
In this episode, we break down how service-based businesses can use local SEO to rank higher, attract more leads, and grow their presence in their service area.You’ll learn:How to optimize Google Business Profiles with accura...
Why CRO (Conversion Rate Optimization) Drives SEO and Ads Success
In this episode, we explore why conversion rate optimization (CRO) is essential for boosting both SEO rankings and paid ad performance.You’ll learn:How CRO improves user behavior signals like bounce rate and engagement, helpi...
How to Structure a Perfect Blog Post for SEO: Step-by-Step Ranking Guide
In this episode, we break down how to structure a perfect blog post for SEO so your content ranks higher and keeps readers engaged.You’ll learn:How to write a keyword-rich title that improves search engine rankings and click-...
How to Retarget Across YouTube, Search & Display: Smarter Multi-Channel Retargeting Strategies
In this episode, we break down how to retarget across YouTube, Search, and Display to reach past visitors and turn them into customers.You’ll learn:How to build segmented retargeting lists based on user behavior and interests...
How to Scale Google Ads Campaigns Without Losing ROI: Proven Optimization Strategies
In this episode, we break down how to scale Google Ads campaigns without losing ROI and how to grow your budget the smart way.You’ll learn:How to use a data-driven approach to scale based on conversion rate, CPA, and return o...
The 5 Critical Places Keywords Must Appear to Win Higher Google Rankings
In this episode, we break down the five critical places keywords must appear to win higher Google rankings and close keyword gaps inside the search engine results page.You’ll learn:What keyword placement is and why it still m...
Creating a Winning Digital Strategy Without Overspending on Marketing
In this episode, we break down how to create a winning digital strategy without overspending on ads or wasting your marketing budget. Learn how to use a data-driven marketing approach, focus on real customer pain points, and choose the right di...
PPC Case Study: How Los Angeles Lead Generation Campaigns Increased Conversions
In this episode, we break down a real PPC case study focused on Los Angeles-based lead generation campaigns. Learn how a data-driven PPC management strategy improved conversion rates, lowered cost per conversion, and delivered higher-quality le...
How to Create a Full-Funnel Digital Marketing Strategy That Drives Conversions
In this episode, we break down how to create a full-funnel digital marketing strategy that guides potential customers from awareness to conversion. A strong full-funnel marketing approach ensures your messaging, content strategy, and calls to a...
Cross-Channel Attribution: How to Track Every Marketing Channel Properly
In this episode, we break down how cross-channel attribution helps you track every marketing touchpoint and understand the full customer journey. Instead of guessing which channel gets credit for a conversion, you’ll learn how to use attributio...
Why Conversion Rate Optimization (CRO) Is Your Secret Weapon for Higher Website Conversions
In this episode, we break down why Conversion Rate Optimization (CRO) is one of the most powerful strategies for turning website visitors into paying customers. CRO helps you get more value from your existing traffic by improving user experienc...
Advanced Audience Segmentation for Google Ads: Smarter Targeting to Increase ROAS
In this episode, we break down advanced audience segmentation for Google Ads and explain how smarter targeting helps advertisers reach the right people at the right time. By using customer data, behavioral insights, and custom audience s...
How to Use Video Ads to Boost Lead Generation and Conversion Rates
Video ads are one of the most effective ways to generate high-quality leads and drive stronger engagement across digital platforms. In this episode, we break down how businesses can use video ads strategically to capture attention, increase con...