The AdExpert Podcast

Boost Conversions With the Best Retargeting Strategies on Facebook and Google

Sam

This episode breaks down the most effective retargeting strategies across Facebook and Google, helping you re-engage visitors and increase conversions with smarter, more personalized ads. You will learn how to target users based on behavior, optimize your messaging, and maximize your advertising ROI.

In this episode, you will learn:
• How to retarget cart abandonment to recover lost sales
• Ways to retarget product page visitors with tailored ads
• How to use dynamic ads for more personalized retargeting
• How Google RLSA helps you target active searchers
• Why display retargeting keeps your brand visible
• How to retarget YouTube viewers based on engagement
• Best practices like segmentation and frequency capping

This episode will give you the tools to build stronger retargeting campaigns that convert more customers and improve overall ad performance.

Blog Link: The Best Retargeting Strategies Across Facebook and Google

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