The AdExpert Podcast
Step behind the scenes of digital marketing with Sam Ashrafi, founder of AdExpert.io. In this podcast, Sam shares real-world strategies, SEO secrets, and Google Ads insights that drive results for local businesses, e-commerce brands, and service providers across the U.S. From campaign breakdowns and industry updates to client stories and conversion-boosting tactics, this is your no-fluff guide to mastering modern marketing. Whether you’re a business owner or a fellow marketer, you’ll walk away with actionable ideas in every episode.
The AdExpert Podcast
Google Search Rankings Under New Scrutiny: What Local Service Businesses Should Watch Next
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In this episode, we break down the UK's new rules for Google Search rankings and what they could mean for local service businesses, SEO strategies, and online visibility in the years ahead.
You’ll learn:
• What the UK Competition and Markets Authority's Fair Ranking rule requires Google to change
• How objective and non-discriminatory ranking criteria could impact organic search results
• Why Google must provide advance notice before major ranking updates
• What the new business feedback process means for companies affected by ranking changes
• How the rules apply to AI Overviews and AI-driven search experiences
• Why local service businesses in the United States should pay attention to these developments
• What the changes could mean for Google Business Profiles, Google Maps rankings, and local SEO
• How publishers and content creators may benefit from increased transparency and attribution
• Practical steps businesses can take now to strengthen their local search visibility and prepare for future changes
Whether you own a dental practice, law firm, home service company, or any local business that depends on online visibility, this episode explains how evolving search regulations could influence your SEO strategy, rankings, and ability to reach potential customers.
Blog Link: Google Search Rankings Under New Scrutiny: What Local Service Businesses Should Watch Next
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