The AdExpert Podcast
Step behind the scenes of digital marketing with Sam Ashrafi, founder of AdExpert.io. In this podcast, Sam shares real-world strategies, SEO secrets, and Google Ads insights that drive results for local businesses, e-commerce brands, and service providers across the U.S. From campaign breakdowns and industry updates to client stories and conversion-boosting tactics, this is your no-fluff guide to mastering modern marketing. Whether you’re a business owner or a fellow marketer, you’ll walk away with actionable ideas in every episode.
The AdExpert Podcast
How to Run a Google Ads Campaign for LA Home Service Companies That Generates Quality Leads
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In this episode, we break down how Los Angeles home service companies can build Google Ads campaigns that attract quality leads, lower the cost per lead, and generate more booked jobs.
You’ll learn:
• Why local targeting is critical for home service companies competing in the Los Angeles market
• How to define your service area to avoid wasting budget on unqualified clicks
• The difference between Google Local Service Ads and Google Search Ads—and when to use each
• How to build a keyword strategy that focuses on high-intent homeowners ready to hire
• Why location-specific landing pages dramatically improve lead quality and conversion rates
• How negative keywords help eliminate irrelevant traffic and reduce wasted ad spend
• The importance of tracking calls, conversions, and actual jobs instead of focusing only on clicks
• How to measure lead quality and calculate your true cost per job
• Smart ad spend allocation strategies that maximize ROI for plumbers, electricians, HVAC companies, roofers, and other home service businesses
• Common Google Ads mistakes that cause home service companies to waste 30–50% of their advertising budget
Whether you're managing Google Ads yourself or considering professional campaign management, this episode will show you how to attract better leads, improve conversion rates, and make every advertising dollar work harder for your business.
Blog Link: How to Run a Google Ads Campaign for LA Home Service Companies
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