The AdExpert Podcast
Step behind the scenes of digital marketing with Sam Ashrafi, founder of AdExpert.io. In this podcast, Sam shares real-world strategies, SEO secrets, and Google Ads insights that drive results for local businesses, e-commerce brands, and service providers across the U.S. From campaign breakdowns and industry updates to client stories and conversion-boosting tactics, this is your no-fluff guide to mastering modern marketing. Whether you’re a business owner or a fellow marketer, you’ll walk away with actionable ideas in every episode.
The AdExpert Podcast
How to Structure a Perfect Google Ads Campaign: Proven Tips to Boost Relevance, Quality Score, and ROI
Learn how to build a well-structured Google Ads campaign that drives results and reduces wasted spend. This episode breaks down every step of campaign setup, from defining goals to optimizing bids for better performance.
You’ll discover how to:
- Match your campaign type to business goals for higher-intent traffic
- Organize campaigns and ad groups to improve ad relevance and management
- Use broad, phrase, and exact match keywords effectively
- Add negative keywords to eliminate irrelevant clicks and save budget
- Write and test ad copies that convert on fast, mobile-optimized landing pages
- Choose the right bidding strategy to lower CPC and increase conversions
- Optimize weekly using data-driven insights for continual improvement
A strong campaign structure is the foundation of lasting Google Ads success.
Blog Link: How to Structure a Perfect Google Ads Campaign
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