The AdExpert Podcast
Step behind the scenes of digital marketing with Sam Ashrafi, founder of AdExpert.io. In this podcast, Sam shares real-world strategies, SEO secrets, and Google Ads insights that drive results for local businesses, e-commerce brands, and service providers across the U.S. From campaign breakdowns and industry updates to client stories and conversion-boosting tactics, this is your no-fluff guide to mastering modern marketing. Whether you’re a business owner or a fellow marketer, you’ll walk away with actionable ideas in every episode.
The AdExpert Podcast
How Testing in Google Ads Optimization Boosts CTR, Conversions, and ROI
Testing is the secret to improving Google Ads performance and maximizing return on investment. In this episode, we break down how smart testing strategies help you move beyond guesswork and make data-driven decisions that deliver real results.
Listeners will learn:
- Why testing is critical for optimizing Google Ads campaigns
- How split testing headlines, CTAs, and formats improves ad performance
- The importance of tracking CTR, CPC, and conversion rates
- How landing page tests increase engagement and conversions
- Why waiting for statistical significance ensures reliable insights
- Common testing mistakes that waste ad spend
- Practical steps to create a repeatable testing process
By the end, you’ll know how to run smarter Google Ads campaigns that reduce wasted spend, improve user experience, and deliver long-term growth.
Blog Link: The Importance of Testing in Google Ads Optimization
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