The AdExpert Podcast
Step behind the scenes of digital marketing with Sam Ashrafi, founder of AdExpert.io. In this podcast, Sam shares real-world strategies, SEO secrets, and Google Ads insights that drive results for local businesses, e-commerce brands, and service providers across the U.S. From campaign breakdowns and industry updates to client stories and conversion-boosting tactics, this is your no-fluff guide to mastering modern marketing. Whether you’re a business owner or a fellow marketer, you’ll walk away with actionable ideas in every episode.
The AdExpert Podcast
How to Audit a Failing Google Ads Campaign: A 7-Step Fix-It Plan for Better ROI
If your Google Ads aren’t delivering, you’re not alone—many campaigns underperform due to weak targeting, poor structure, or landing pages that don’t convert. In this episode, you’ll get a clear, step-by-step process to audit a struggling Google Ads account so you can fix what’s broken and turn wasted spend into profitable clicks.
You’ll learn:
- How to set clear success metrics and track the right KPIs
- The best way to review account structure, ad groups, and bidding strategies
- How to analyze keywords, search terms, and negative keyword lists
- Tips for writing ad copy that boosts click-through and conversion rates
- How to improve landing page relevance, speed, and user experience
- Why proper tracking, attribution, and clean data are essential for optimization
- Quick-win fixes to improve ROI in as little as two weeks
Whether you’re spending $500 or $5,000 a month, this episode will help you diagnose campaign issues, prioritize high-impact changes, and create a roadmap to better performance.
Blog Link: How to Audit a Failing Google Ads Campaign
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