The AdExpert Podcast
Step behind the scenes of digital marketing with Sam Ashrafi, founder of AdExpert.io. In this podcast, Sam shares real-world strategies, SEO secrets, and Google Ads insights that drive results for local businesses, e-commerce brands, and service providers across the U.S. From campaign breakdowns and industry updates to client stories and conversion-boosting tactics, this is your no-fluff guide to mastering modern marketing. Whether you’re a business owner or a fellow marketer, you’ll walk away with actionable ideas in every episode.
The AdExpert Podcast
Why You Should Never Redirect 404 Pages to Your Homepage: SEO Best Practices Explained
Redirecting every 404 error page to your homepage might seem like a quick fix, but it’s a major SEO mistake. In this episode, we break down why it confuses both users and search engines, and what you should do instead to keep your site clear, professional, and search-friendly.
You’ll learn:
- What a 404 page means and why it’s important
- When to use a 301 redirect—and when not to
- How homepage redirects hurt crawl budgets, user experience, and rankings
- Google’s official stance on blanket redirects
- Simple ways to design helpful, branded 404 pages
- Why clear messaging and accurate status codes improve trust and SEO
If you want your website to rank better and offer a smoother experience, this episode shows you how to turn missing pages into an opportunity, not a penalty.
Blog Link: Why You Shouldn’t Redirect 404 Pages to Your Homepage
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