The AdExpert Podcast
Step behind the scenes of digital marketing with Sam Ashrafi, founder of AdExpert.io. In this podcast, Sam shares real-world strategies, SEO secrets, and Google Ads insights that drive results for local businesses, e-commerce brands, and service providers across the U.S. From campaign breakdowns and industry updates to client stories and conversion-boosting tactics, this is your no-fluff guide to mastering modern marketing. Whether you’re a business owner or a fellow marketer, you’ll walk away with actionable ideas in every episode.
The AdExpert Podcast
Manual CPC vs. Smart Bidding: When to Switch for Better ROI in Google Ads
In this episode, we break down the key differences between manual CPC and smart bidding—and help you decide when it’s time to make the switch to improve your return on investment.
You’ll learn:
- What sets manual CPC apart from smart bidding in Google Ads
- When manual bidding gives you better control and testing options
- Why smart bidding often outperforms manual efforts for high-converting campaigns
- How to know if your account has enough data for automated bidding to work
- Tips for using target ROAS or maximizing conversions to drive better results
- How to align your bidding strategy with your specific business goals
Suppose you're unsure whether to stick with manual CPC or adopt automation. In that case, this episode will help you make the right decision for higher conversions, smarter budget utilization, and improved overall ROI.
Blog Link: Manual CPC vs. Smart Bidding: When to Switch for Better ROI
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