
The AdExpert Podcast
Step behind the scenes of digital marketing with Sam Ashrafi, founder of AdExpert.io. In this podcast, Sam shares real-world strategies, SEO secrets, and Google Ads insights that drive results for local businesses, e-commerce brands, and service providers across the U.S. From campaign breakdowns and industry updates to client stories and conversion-boosting tactics, this is your no-fluff guide to mastering modern marketing. Whether you’re a business owner or a fellow marketer, you’ll walk away with actionable ideas in every episode.
The AdExpert Podcast
How to Use Schema Markup to Improve Local SEO: Boost Clicks, Trust, and Visibility
In this episode, we break down how to utilize schema markup to enhance local SEO—a powerful yet often overlooked tactic that helps local businesses stand out in Google search results.
You’ll learn:
- What schema markup is and why it matters for local search
- How rich snippets like star ratings and contact info boost click-through rates
- The key schema types every local business should implement
- How to use the LocalBusiness schema to get found by nearby customers
- Step-by-step tips for adding JSON-LD code to your site
- How to test and verify your markup using Google’s Rich Results tool
If you want to enhance your business's visibility, provide accurate information to customers, and drive more traffic from local searches, this episode is your go-to guide.
Blog Link: How to Use Schema Markup to Improve Local SEO
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📍 Based in Los Angeles | 🌐 Serving clients nationwide
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